Digital & Social Selling
Today’s buyers complete 60–80% of their journey before engaging a rep. Digital and social selling are no longer optional; they’re core sales competencies. This page features downloadable cases that train learners to engage prospects through content, platforms, and data-driven outreach strategies.
Why Digital & Social Selling Matter
Your customers live online, and so should your sales approach. These cases show how to:
Problem identification and solving skills
Understand personas and their importance in B2B
Build trust and credibility through social media
Use marketing automation and CRM insights to prioritize leads
A deeper understanding of GEO, SEO, social, and email
Drive pipeline through omnichannel engagement
Core Skills: These Cases Develop
These downloadable cases are designed for both classroom and corporate training use. Each case helps teams:
- Digital storytelling and content sequencing
- Campaign design with email, SMS, video, and direct mail
- Implementation of GenAI tactics to maximize outcomes
- Micro segmentation and personalization
