A – The International Joint Venture

Learners assume the role of Jennifer Walsh, Chief Business Development Officer of TechGlobal, tasked with negotiating a groundbreaking joint venture with Japan’s Yamamoto Industries. With cutting-edge IoT technology but limited Asian market penetration, students must craft a deal that accelerates growth while protecting intellectual property and aligning with drastically different cultural norms. This negotiation blends strategic urgency with cross-cultural sensitivity.