B – The Coffee Shop Acquisition

Learners take on the role of David Rodriguez, founder of Bay Area Coffee Collective, eager to acquire Artisan Roasters as a prime growth opportunity. With limited budget and the need to maintain community goodwill, participants must craft a deal that satisfies the seller’s concerns while protecting profitability and integrating the café into a growing chain. This exercise challenges students to balance empathy, value creation, and firm business objectives.