SalesForce Dynamics Inc.: When Sales Executives Overlook Marketing Fundamentals

$5.49

You must decide whether this marketing-powered overhaul can reboot revenue or fracture a proud sales culture forever.

Description

SalesForce Dynamics Inc. throws you into a once-dominant equipment maker where “sell at any cost” habits have stalled growth and sliced margins. As a new VP fights to replace rogue pricing and ad-hoc pitches with laser-focused segmentation and value-based selling, you must decide whether this marketing-powered overhaul can reboot revenue or fracture a proud sales culture forever.