Description
CloudTech Solutions, a $2.1B SaaS powerhouse, is growing fast but bleeding efficiency. Escalating customer acquisition costs, inconsistent regional performance, and shaky marketing ROI threaten its trajectory. Students take on the role of the new CRO, armed with four rich datasets, to uncover the drivers of sales success, resolve gender equity gaps, assess CRM effectiveness, and reallocate marketing spend. Their mission: craft an analytics-backed strategy that secures sustainable growth before the board loses faith.
