Description
TechVantage Solutions, once a CRM powerhouse for mid-market firms, is losing ground to AI-driven competitors that predict prospect needs, personalize at scale, and outmaneuver traditional sales playbooks. As COO, Lisa Rodriguez, students must diagnose how artificial intelligence has rewritten the rules of business development and craft a bold strategy to close the competitive gap. The case forces learners to weigh build-vs-buy AI options, confront organizational resistance, and design a roadmap that determines whether TechVantage adapts or becomes obsolete.
