LuxeDrive’s AI-Powered Sales Strategy: From Tactical Implementation to Strategic Advantage

LuxeDrive, a luxury EV pioneer, is losing market share to Tesla, Lucid, and legacy automakers, which are outpacing its digital and customer experience. CMO Dr. Amelia Chen bets on Large Language Models (LLMs) to reinvent LuxeDrive’s marketing, customer engagement, and sales operations. Students step into her shoes to scale AI from tactical wins, like prompt-engineered chatbots and high-converting campaign imagery, to a strategic advantage, balancing personalization, privacy, and brand voice in an AI-saturated market.